biz tips

  • Hashtag Ideas For Tarot Readers


    Which Hashtags Tarot Readers Can Use On Social Media

    The other day, I was talking to a client who is fairly new to using hashtags for her social media posts. She asked if I could put together a list of some good hashtags for professional tarot readers to use for their Instagram and Tumblr posts.

    If you aren’t sure what a hashtag is, you can see my post, How Do You Tag and Hashtag Posts.

    I remember reading somewhere that you want to use not only the big tags (like #tarot #angel #dailytarotcard #dailyreading) because you can get lost in the shuffle; you also want to use some that are popular but don’t have TONS of posts and are more search-friendly.

    Some that I use regularly are:

    #tarot #DailyTarotReading #ProfessionalTarotReader #ILoveTarot #tarotjunkie #deckname #deckartist/creator #tarotspread #festivalday #witch #pagan #manifestawesome #nameofpostingevent #oracle #wisdom #TarotAdvice #GetAReading #StayCalmandReadCards

    (bold type to denote that you fill in the details – don’t just copy those!)

    Want to get people really involved in your hashtags? Create a “share your similar reading” or challenge.

    #30DaysofTarot #LearnTarotEasily #MyFavoriteTarotCard #ThingsILearnedAboutMyselfThroughTarot #ExpressYourselfInACard #Gratitude

    Or go with the theme of the deck or your work:

    #fairies #elves #shaman #blackandwhitetarot #thoth #ancientegypt #angels #archangel #hillbilly #popart #crystals #cattarot #gothic #herbandplant #marsailles (check out this list of deck themes from Aclectic Tarot but don’t get lost there cause it’s addicting)

    Also, you can use hashtags that go along with your own special style and brand:

    #NoSugarCoatingHere #PaganandProud #VeganReader #SpiritualReadings #LoveandLight #TarotCoach #ArchetypesAndTarot #TarotAstrologyGeek #ReadingsFromAWitch #PsychicTarotReadings #IntuitiveTarot #FortuneTelling #Intuition #Divination #Psychic #Occult #Paranormal

    That should give you a good start! Of course, the sky is the limit and originality can be both good and bad in this (too bland and you run the risk of being one of 5 million, too obscure and you might not be found).

    Experiment and see what works best for you! And remember, Tumblr and Instagram are very hashtag friendly places and you can use a lot on both of those. Twitter will need the most relevant because of the 140 character limit and Facebook is one or two, at most.

    What are some of the hashtags YOU like to use? Please feel free to leave them in the comments below!


  • Don’t Waste Your Daily Readings – 4 Ways to Make Your Readings Unique

    4 Ways To
    Personally, I see a lot of card readings on social media. You, too?

    If you are anything like me, your life revolves around tarot and cartomancy just a wee-little-bit. You might be a part of card reading groups of all sorts, follow many different readers, and even post your own readings on a daily, weekly, or monthly basis, like I do. If you are posting readings on social media, you need to find a way to make yours stand out from the crowd.

    Unfortunately, many of the readings I come across don’t really serve the reader – they just blend anonymously into the background of dozens of one, two, or three card readings.

    Honestly, the biggest mistake I see people make is just posting a picture of a card and the companion book’s description (or a simple, non-invested description of the card). Posting a picture of a card with a description from the book (or app) doesn’t really make a reading stand out. In my opinion, it’s a better way to advertise a deck than it is to advertise your reading business. (No problem with that if you created the deck yourself!)


    The Star from Doreen Virtue and Radleigh Valentine's Angel Tarot deck
    The Star from Doreen Virtue and Radleigh Valentine’s Angel Tarot deck


    Why is that a mistake?

    Because the reader who is posting the reading hasn’t taken the time to personalize (a.k.a. brand) the reading at all. There aren’t any visual cues to point to who the reader is. There isn’t any personality infused into the reading, itself.

    So, how can a you personalize your posts so that people will automatically know who posted the reading?

    1) Put a business card into the picture. This is a simple tactic that automatically ties the reading to a specific person.

    2) Use the same background in the majority of your readings. If you follow my readings, you’ll notice that I almost always use a burgundy reading cloth (one of my brand colors). When you’ve established your brand’s color scheme, stick with it in your readings (and memes, too).

    3) Add some personalized items to your reading space. Aside from my business card, I almost always use my little porcelain angel, a couple of crystals, and my lucky feather in my readings. No matter what deck I use or which spread I am working with, those elements are almost always in the picture. They make my readings uniquely identifiable among a sea of reading posts.

    4) Use your own voice when describing the cards and what they mean. Look at the cards and allow yourself to type what you truly think about the reading – in your own voice. If you find it interesting, say so. If certain elements related to the cards stand out to you in some way, cue your readers in on your observations. Be witty, be funny. BE YOU! It’ll allow people to connect with you in a real way. They’ll know what they’re getting.


    20151113_100926 (1)
    Card from Colette Baron-Reid’s Wisdom of the Oracle deck


    **Bonus Tip – because you all know me and my obsession with good spelling and grammar (if you didn’t know that, now you do). Seriously. If you are a professional reader – ESPECIALLY if you are selling email readings – put some effort into making sure that your readings are as perfect as possible, spelling and grammar-wise. We all make a mistake here and there, but sloppy text will turn people off. It isn’t just me saying that – it’s a Google Algorithm, well-documented-survey point.

    And don’t forget to use the same background and props for the pictures of readings that you send out to clients! If they are looking back on the image of a reading that particularly touched them, you want them to know WHO to contact for another reading!

    When you are posting readings as a way to attract followers and clients, make sure that the people who see your readings know who did the reading. That way, people will be more likely to follow your posts and to become fans of YOURS, not just fans of the people who published the deck. Even though each card does have its own unique charm and character, you – as a reader – will always be communicating your interpretation of a card. Don’t blend in by highlighting the card, stand out by highlighting your interpretation of the card and the style of your business. That will make YOU more memorable.

    Want more ideas about how to make your spiritual business stand out from the crowd? Click here!

    Are you ready to take your spiritual business to the next level? Book a Discovery Session with me to find out how to turn your business dreams into reality! Click here for more details.


  • Two Minute Biz Tips – Consistency is Cool


    Hey everyone! Welcome to Sue Ellis-Saller’s Two Minute Biz Tips.


    Today I’m going to talk about consistency being key to your content marketing and all of your social media updates.


    Basically put, when you are consistently updating your content, you are growing and gaining trust from your audience, and also you’re building a nice little library of work.


    You’re talking to people about these things that you love. For me, I talk about business, I talk about crystals, I talk about aromatherapy, I talk about tarot, but I talk about all these things, and I want to do it once a week, or every other week, but everything consistently.


    I also want to make sure that I am working on my social media sites. As a business mentor, I analyse people’s business pages, and their social media profiles, and one of the key things that I see is that people just let their social media sites die out, they’re not putting that energy in. Or they’re posting consistently, but it’s all scheduled posts, you can tell that there’s no energy in that space.


    What I really recommend that you do is to create a nice little editorial calendar for yourself. Once a week, fill in topic ideas that you would like to pursue writing about, and then work from there so that you’re consistently creating material for your website. What I want to make sure that you’re doing is to hold yourself to it. It’s really nice if you create an editorial calendar, but you don’t stick with – like sticking with the two minutes (it’s 2 minutes, 10 seconds…).


    I added this later!—>  Moral of the story is stick with it!
    This is Sue Ellis-Saller, talk to you soon!