two minute biz tips

  • Two Minute Biz Tips, Uncategorized

    Two Minute Biz Tips – Rock Your Own Space

    Hey everyone! This is Sue from sueellissaller.com, with today’s Two Minute Biz Tip. Today I wanted to talk to you about rocking your own space.

    One of the things that I’ve noticed on the internet – especially on Facebook – is that people are really enthusiastic about sharing their messages with a wider audience, and so they go into groups that have a lot of the same kind of people in them.

    So, for example, I’m a Tarot Reader and a Certified Angel Card Reader (CACR™), and there are a variety of different groups that I go into that a lot of us congregate in.

    I also follow a lot of tarot readers and angel card readers, and I noticed a lot of times that people go into groups from other people.

    They will just start posting their one-card-readings in there, or their choice of card for the day, and it can create a lot of clutter in these groups. (Many of these people aren’t even bothering to brand their readings!)

    What I would recommend that you do, instead of posting in other people’s, is to make your own group that is dedicated to learning about tarot, about learning about angels, learning about crystals, whatever you love to learn about and teach about.

    Invite your audience back into that group, so that audience is going to start with you, and your friends and family and your clients and work out from there.

    This is kind of like what’s called Blue Ocean Marketing Strategy. Basically, when you’re going into these groups, like the Certified Angel Card Reader groups, or the Advertise Your Spiritual Stuff Here groups, what you’re doing is you’re going into a red ocean, you’re going to a place where there’s a lot of heavy competition already there – other card readers –  and people have too much to choose from, and what you do when you invite other people to your space, is you create a space that you rock, and that you are in charge of, and that your customers will come to, expecting to see your awesomeness shine there.

    I’m sorry I went a little over today but make sure that you find your own space and rock it, on Facebook and in marketing.

    Thanks, talk to you soon. This is Sue-Ellis Saller, with Two Minute Biz Tips. Bye!

    What do you think? Do you have any suggestions about rocking your space or creating “blue oceans” for yourself? Please comment below!

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  • Spiritual Biz Basics, Two Minute Biz Tips

    Two Minute Biz Tips – Consistent Brand

    Welcome to Two Minute Biz Tips from Sue Ellis-Saller! My name is Sue Ellis-Saller and I’m here to talk to you today about maintaining a unique and consistent brand.

     

    Your website, your social media, and any printed material that you’ve developed for yourself should all be alike and similar.

     

    One thing you should have is a logo. A nice logo may cost you starting at about $300 if you’re working with a professional graphic designer, just to give you kind of a roundabout, ballpark figure of what you might pay. I made mine at Logo Garden – it wasn’t so expensive, it was unique, and I really liked it.

     

    Being unique is important. One of the things that I know is that we, as spiritual entrepreneurs and conscious entrepreneurs, have several different things that are home-hitters. Different people’s artwork might stir a lot of people’s souls, or working with Doreen Virtue’s cards, for example. These things, even though they’re really specific to our line of work, they’re not very unique. What you want to do is to have a very unique look for your logo, and make sure that you use the same color consistently. (a.k.a. don’t use the artwork of a popular artist for your background or logo, because there are probably quite a few others using the same images for theirs.)

     

    Even use the same fonts consistently. Pick two-three fonts and stick with those, don’t use anything else. That’s really easy to do in Canva. And then, also, if you’re doing motivational memes for your WordPress or your social media sites, use one background and one background only, you don’t need to use a whole bunch of them.

     

    That is pretty much what I wanted to say about keeping a congruent and consistent image. If you like this video, please like or follow me. Feel free to send me any questions that you want me to cover in future Two Minute Biz Tips. Thank you!

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