If you are anything like me, your life revolves around tarot and cartomancy just a wee-little-bit. You might be a part of card reading groups of all sorts, follow many different readers, and even post your own readings on a daily, weekly, or monthly basis, like I do. If you are posting readings on social media, you need to find a way to make yours stand out from the crowd.
Unfortunately, many of the readings I come across don’t really serve the reader – they just blend anonymously into the background of dozens of one, two, or three card readings.
Honestly, the biggest mistake I see people make is just posting a picture of a card and the companion book’s description (or a simple, non-invested description of the card). Posting a picture of a card with a description from the book (or app) doesn’t really make a reading stand out. In my opinion, it’s a better way to advertise a deck than it is to advertise your reading business. (No problem with that if you created the deck yourself!)
Why is that a mistake?
Because the reader who is posting the reading hasn’t taken the time to personalize (a.k.a. brand) the reading at all. There aren’t any visual cues to point to who the reader is. There isn’t any personality infused into the reading, itself.
So, how can a you personalize your posts so that people will automatically know who posted the reading?
1) Put a business card into the picture. This is a simple tactic that automatically ties the reading to a specific person.
2) Use the same background in the majority of your readings. If you follow my readings, you’ll notice that I almost always use a burgundy reading cloth (one of my brand colors). When you’ve established your brand’s color scheme, stick with it in your readings (and memes, too).
3) Add some personalized items to your reading space. Aside from my business card, I almost always use my little porcelain angel, a couple of crystals, and my lucky feather in my readings. No matter what deck I use or which spread I am working with, those elements are almost always in the picture. They make my readings uniquely identifiable among a sea of reading posts.
4) Use your own voice when describing the cards and what they mean. Look at the cards and allow yourself to type what you truly think about the reading – in your own voice. If you find it interesting, say so. If certain elements related to the cards stand out to you in some way, cue your readers in on your observations. Be witty, be funny. BE YOU! It’ll allow people to connect with you in a real way. They’ll know what they’re getting.
**Bonus Tip – because you all know me and my obsession with good spelling and grammar (if you didn’t know that, now you do). Seriously. If you are a professional reader – ESPECIALLY if you are selling email readings – put some effort into making sure that your readings are as perfect as possible, spelling and grammar-wise. We all make a mistake here and there, but sloppy text will turn people off. It isn’t just me saying that – it’s a Google Algorithm, well-documented-survey point.
And don’t forget to use the same background and props for the pictures of readings that you send out to clients! If they are looking back on the image of a reading that particularly touched them, you want them to know WHO to contact for another reading!
When you are posting readings as a way to attract followers and clients, make sure that the people who see your readings know who did the reading. That way, people will be more likely to follow your posts and to become fans of YOURS, not just fans of the people who published the deck. Even though each card does have its own unique charm and character, you – as a reader – will always be communicating your interpretation of a card. Don’t blend in by highlighting the card, stand out by highlighting your interpretation of the card and the style of your business. That will make YOU more memorable.
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