blue ocean strategy

  • Two Minute Biz Tips – Rock Your Own Space

    Hey everyone! This is Sue from, with today’s Two Minute Biz Tip. Today I wanted to talk to you about rocking your own space.

    One of the things that I’ve noticed on the internet – especially on Facebook – is that people are really enthusiastic about sharing their messages with a wider audience, and so they go into groups that have a lot of the same kind of people in them.

    So, for example, I’m a Tarot Reader and a Certified Angel Card Reader (CACR™), and there are a variety of different groups that I go into that a lot of us congregate in.

    I also follow a lot of tarot readers and angel card readers, and I noticed a lot of times that people go into groups from other people.

    They will just start posting their one-card-readings in there, or their choice of card for the day, and it can create a lot of clutter in these groups. (Many of these people aren’t even bothering to brand their readings!)

    What I would recommend that you do, instead of posting in other people’s, is to make your own group that is dedicated to learning about tarot, about learning about angels, learning about crystals, whatever you love to learn about and teach about.

    Invite your audience back into that group, so that audience is going to start with you, and your friends and family and your clients and work out from there.

    This is kind of like what’s called Blue Ocean Marketing Strategy. Basically, when you’re going into these groups, like the Certified Angel Card Reader groups, or the Advertise Your Spiritual Stuff Here groups, what you’re doing is you’re going into a red ocean, you’re going to a place where there’s a lot of heavy competition already there – other card readers –  and people have too much to choose from, and what you do when you invite other people to your space, is you create a space that you rock, and that you are in charge of, and that your customers will come to, expecting to see your awesomeness shine there.

    I’m sorry I went a little over today but make sure that you find your own space and rock it, on Facebook and in marketing.

    Thanks, talk to you soon. This is Sue-Ellis Saller, with Two Minute Biz Tips. Bye!

    What do you think? Do you have any suggestions about rocking your space or creating “blue oceans” for yourself? Please comment below!