Blogging

Blogging is an essential part of running a spiritual business. In order to get the most out of your blog, you need to learn a few things about things like SEO, planning your content, and making sure your blog is going to be found by the people you want to serve. Blogging regularly will help your business grow!

  • 7 Tips for Shifting Your Energy

    Right now, things are really super intense for a lot of people. There’s is some funky energy — fear, hate, and polarization — running high right now, and it’s easy to get swept away in.

    Have you been feeling it, too?

    It’s far too easy to doom scroll, getting caught up in people reporting 17 different kinds of tragedies, environmental catastrophies, classroom brawls. The social media sites seem to favor polarizing content, too, and they seem to have a knack for filling people’s feeds with maddeningly contrary opinions and fear porn. Seriously, I don’t know why those kinds of posts show up on my X (f.k.a. Twitter) feed, but they are a regular part of the cycle. I should block them or something.

    That makes it more important than ever right now to make sure that you feel centered, grounded, and secure within yourself. It’s important that you mind your energy, and take a break to shift your energy from time to time.

    But what can you do to help yourself shift your energy? What can you do to help you get out of a funk.

    Here are 7 tips to help you shift your energy.


    1. Ground, ground, ground.

    Get off the internet and get into your body. Do yoga, run, exercise. Stretch. Take care of your body.

    2. Meditate

    Give your mind a rest from thinking. And allow yourself to meditate in the way that works for you. You might not be able to do the sitting still with eyes closed, focused on your breath kind of meditation; you get into a meditative state by cleaning or painting or going on a walk in nature.

    3. Get enough sleep.

    A good night’s sleep is way more important than you might think it is. Sleep helps your body and mind heal. It can also help you keep depression and anxiety in check.

    4. Avoid people who irritate your energy

    This might sound a bit harsh, but really. It can be so helpful for your energy when you avoid people who irritate your soul. It’s just better to avoid people who leave you feeling drained or those who are always ready for a fight or who make you feel like arguing.

    On the same token, avoid anyone who makes you feel uncomfortable or ashamed, if you can.

    This includes both online and in person. I don’t think people realize how much energy they pick up from social media platforms.

    5. Eat foods that make you feel good.

    Listen to your own intuition and body when choosing what you eat. Personally, I feel way better when I don’t eat meat. It’s like my intuition gets crystal clear and it’s super easy for me to get messages from my Guides.

    You might thrive with meat in your diet. Do what works best for you.

    The point here is not to compare yourself to others, but to shift your energy for the positive and do things that make you feel good.

    6. Do things that make you feel happy.

    Personally, I love to put some good music on and either dance around while cleaning the house or creating art. I love going for a walk in the woods. I love laying in the yard, looking at the stars. I love going to art museums. I love walking around the city.

    When I’m doing something I love doing, I’m generally far happier than I am if I’m doing something I don’t love doing. I bet you feel the same.

    Of course, you can’t spend every moment of every day doing things you like to do — even though that would probably shift your energy the fastest. You can, however, make more time for hobbies and things that you love doing.

    7. Practice kindness and love.

    Last, but not at all least, practice kindness and love. Honestly, when I shift my own energy to love and kindness, I feel like the world around me shifts, too.

    The people in your life enjoy it when you show them love. You don’t need to plan some big display of love, like a flash mob or a romantic trip to an exotic location.

    A lot of times, doing some simple task to help someone out, or reaching out by calling or emailing can make the people who are most important to you feel loved.

    Find out the Love Languages of your partner, friends, and family members. That will help you better understand what they need to feel loved.

    And being kind — well, that is just a given for shifting your energy and the energy around you.

    Learn to remove negative energy from your life.

    5 Bonus Tips for Shifting Your Energy

    1. Get out into nature. Nature can be so soothing and restoring. I love taking a walk in the woods and fields near my home — especially when I need to chill.
    2. Socialize. Seek out the company of people you like hanging out with.
    3. Work with a Selenite wand. I love my Selenite wand. Any time I feel “off or out of alignment,” I work with it. I simply lay on my bed, holding my Selenite wand on my stomach while focusing on my breath. It doesn’t take long before I start feeling shifts in my life.
    4. Use an essential oil blend that lifts your spirits or anchors your energy. Lemon and orange are great for a pick-me-up.
    5. Get a Reiki session. Reiki can help make big shifts in your energy. Reiki helps many people feel relaxed and can also help decrease pain and help hasten the healing process.

    Please note that if you feel helpless or out of control, or if you feel like you might hurt yourself or others, you need to get help ASAP. There is no shame at all in reaching out for help, either. There are plenty of lovely people who work as counsellors and/or healers who can help you work through your emotions.

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  • Content Marketing Ideas For Spiritual Entrepreneurs

    Content marketing, a.k.a. creating content your audience will LOVE, is really important for spiritual entrepreneurs. It will help grow your audience, get new clients, sell more courses, sessions (or books or whatever it is you offer), and also share your unique vision with the world.

    Planning your content marketing strategy doesn’t have to be hard, either! I know that a lot of spiritual entrepreneurs are intimidated or even overwhelmed by the thought of creating content regularly.

    I have a great content marketing brainstorming worksheet FREE for you here:

    What is content, anyway?

    Content can include a variety of different things, from blog posts to vlogs, podcasts to worksheets, how-to videos and meditations.

    You might do a live on Instagram or Facebook as your weekly content marketing strategy, or you might decide that recording a podcast is a better way for you to go.

    Use your content to teach and entertain. Don’t be afraid to give too much in your blog posts and videos! And be yourself.

    Sue Ellis-Saller

    If you’d like to get some ideas for topics you can use as content marketing ideas, here are some content ideas I highly recommend for spiritual entrepreneurs.

    1. Every month has moon cycles, zodiac associations and celestial events, holidays, feast days, and seasonal qualities that can feed your ideas for creating spectacular, interesting, and popular content. You can plan a rough foundation of content around those sorts of topics.
    2. Leave some room for commenting about current affairs and topics that come up in the news or are buzzing in the industry, like new decks, books, and people in the scene.
    3. You can also do readings about the energy of different newsworthy topics, like exploring the elections with tarot or walking through an individual candidate’s birth chart or the numerological association of their name.
    4. You can also do readings about the energy of different newsworthy topics, like exploring the elections with tarot or walking through an individual candidate’s birth chart or the numerological association of their name.
    5. People who are reading your blog will likely want to get to know you too, so don’t forget to share your life and world fairly openly. Introduce yourself at least once per month (really) and share bits of your life with your audience. What’s your story? What inspires you? What lessons are you learning (or stuck on) in your journey? Make sure you share from the heart—people can feel the energy.
    6. What are you offering? This is something I feel like spiritual entrepreneurs miss pretty frequently. People need to know about your sessions, how they can work with you, what working with you looks like, any new projects you are working on, and monthly specials. 
    7. Make sure you create a good library of evergreen content and images you can schedule in at regular intervals that lead to your books, signature courses, introduction, top blog posts, etc. 
    8. Video is hot right now–even micro content. According to Social Media Examiner, more people watch video (and longer videos) on YouTube. You can always create videos live on Facebook, download them to your computer, and then upload them to YouTube. You can then embed the video from YouTube onto your website and do a quick write up (or get a full transcription from a site like otto.ai). Don’t forget your keywords for Search Engine Optimization.
    9. Speaking of SEO and keywords… Have a look at what other people in your field are talking about. Do some research on Google Trends, Pinterest, and YouTube. Even Instagram is currently testing a content search that isn’t solely based on images and hashtags. 
    10. What questions do people ask you over and over again? Can you make a FAQ or a fact-filled, interesting write-up that would answer their questions? Are their questions that many different people in your community are asking about repeatedly? You can always ASK your audience what they’d like you to create content about.
    11. New products on the market. If you work with cards, there are likely a dozen new decks in the works you can talk about. Or, if you buy a new deck or divination tool, why not review it in a video or blog post? Don’t forget to tag or link through to the creator of the tool or the author of the book. 
    12. You can also link through to books, apps, and articles that would help someone learn how to use a new divination tool. I’m currently learning about Runes by using my Metaphysician’s Day Planner and Guidebook from Benebell Wen.  
    13. And why not write about or showcase the work of people you admire? There are readers, healers, writers, and business mentors whose work you likely appreciate, and you might be able to spend hours talking about people in the spiritual community who inspire you. You could even reach out and invite your mentors to do an interview or collaborate on a video show or podcast!
    14. What are you reading about and what stands out to you about the book? What do you think about the book? Would you recommend it? Do you agree with the author? Book reviews are golden, timeless content pieces. They never get old or go bad, unless the person totally shifts their beliefs. Still, then, those reviews are likely going to get hits.
    15. Recycle content. You can recirculate, recreate, review, or piece out old content like blog posts, images, videos, and content you’ve created. In a group, you can even reuse ‘placeholder’ content (daily themes, group rules, old posts that were popular).

    See? There are so many different topics you can incorporate into your content marketing strategy. You don’t have to overthink the topics you will be talking about. Just pull influences from your mystical practice, your tarot journey, your favorite tools, books, art, and interests.

    Do you need help planning your content marketing strategy or learning how to use the tools you have at your fingertips to create interesting content that attracts new followers and clients to you? Schedule a Discovery Call to see I can help you with your content marketing and social media strategies!

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  • Sample image with slider

    Sometimes you may need to upload a lot of pictures on a blog post. It might result in a long loading page and readers might need to scroll along the way. But if you’d love to keep your blog post short and sweet, yet able to show lots of images, this can be a solution for you.

    • image title

      Write a slider caption here

    • image title

      Life is a beautiful ride

    Introducing a new addition to our shortcode, which allows you to add slider images easily into blog post or pages.

    You can insert a caption and link the slider image to another url. With the arrow, readers can navigate to the next or previous image. Kindly check this documentation on how to setup slider shortcode.

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  • Sample post with image aligned right

    Jelly I love applicake ice cream sesame snaps cookie sweet roll. I love oat cake I love powder donut chocolate bar I love chocolate bar tiramisu. Applicake icing powder chocolate lemon drops. I love jelly caramels cheesecake. I love gummi bears jujubes gummies I love. I love sweet roll sweet roll sugar plum tart tootsie roll lollipop bear claw marzipan. Pudding croissant sweet roll pie pudding cake I love. I love ice cream sweet roll bonbon tart powder dragée. Brownie macaroon chocolate faworki dragée I love icing halvah.

    I love cupcake gummies sesame snaps tootsie roll chocolate halvah. Dragée oat cake tiramisu. Jujubes caramels croissant sesame snaps croissant. Chocolate cake I love muffin biscuit I love donut candy. Oat cake marshmallow lemon drops cheesecake I love ice cream. Wypas I love chocolate bar wypas. Pastry wafer liquorice oat cake topping liquorice. Applicake powder apple pie gummi bears macaroon cotton candy sesame snaps. Pudding croissant tootsie roll jelly pie. Macaroon croissant lemon drops bear claw sweet I love candy croissant chupa chups.

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