Are you a spiritual entrepreneur who longs to serve more people? Try making more authentic connections.
Let me start out by saying I know the word “authentic” can be a bit overused, but it refers to such an important concept: the true desire to get to know, like, and serve your audience. It’s about coming to them from a space of “this is who I am” and meeting them on a personal level. It’s about paying attention to others and establishing relationships that are more than just financial interactions and opportunities. It’s about honest interest in the overall well-being and personality of your potential client.
I can’t emphasize the importance of having real, interested and friendly interactions with the people you connect with on the internet and in real life. Sure, you have a business and you want people to work with you, but there is a difference in interacting with a person just to sell to them and being genuinely interested in a person and growing a relationship and allowing the business relationship to evolve from there.
I make a point to keep tabs on my people because I love seeing what they are doing and how their lives are. It gives us a place to connect – our lives and the things going on in them.
And those people usually know what I do for work or how I can serve them because I talk about it all. the. time. Or they ask me about it.
Just make sure that you keep up good boundaries – and practice good boundary keeping yourself. Personally, I have to watch how much I interact with people through messenger because people who should be clients might message me, asking for advice and guidance without paying for it. I have to make sure that the work I do is kept within my working hours and that my time is honored and valued as well.
And good boundaries can go both ways, you know? We all have cringed when someone we vaguely remember from high school or just met in a business networking group on Facebook sends a private message with the intention of selling us on a product or service. From the get-go, the energy of the interaction feels off and we are almost waiting for the pitch.
I know that some marketing gurus teach people to do this – the more people you pitch, the more you sell, right? But really, we’re sensitive and spiritual entrepreneurs who are working from an attraction perspective, not a push perspective, right? We want a more positive energy behind our service offers. We are looking to attract the right clients to our practices.
What do you think? Is it important to you to get to know the people you want to serve? How do you feel about connecting with your ideal clients and actually getting to know them before, during, and after you work with them? Please feel free to comment below.