Welcome to Two Minute Biz Tips from Sue Ellis-Saller! My name is Sue Ellis-Saller and I’m here to talk to you today about maintaining a unique and consistent brand.
Your website, your social media, and any printed material that you’ve developed for yourself should all be alike and similar.
One thing you should have is a logo. A nice logo may cost you starting at about $300 if you’re working with a professional graphic designer, just to give you kind of a roundabout, ballpark figure of what you might pay. I made mine at Logo Garden – it wasn’t so expensive, it was unique, and I really liked it.
Being unique is important. One of the things that I know is that we, as spiritual entrepreneurs and conscious entrepreneurs, have several different things that are home-hitters. Different people’s artwork might stir a lot of people’s souls, or working with Doreen Virtue’s cards, for example. These things, even though they’re really specific to our line of work, they’re not very unique. What you want to do is to have a very unique look for your logo, and make sure that you use the same color consistently. (a.k.a. don’t use the artwork of a popular artist for your background or logo, because there are probably quite a few others using the same images for theirs.)
Even use the same fonts consistently. Pick two-three fonts and stick with those, don’t use anything else. That’s really easy to do in Canva. And then, also, if you’re doing motivational memes for your WordPress or your social media sites, use one background and one background only, you don’t need to use a whole bunch of them.
That is pretty much what I wanted to say about keeping a congruent and consistent image. If you like this video, please like or follow me. Feel free to send me any questions that you want me to cover in future Two Minute Biz Tips. Thank you!